- Go 2 shades lighter for an icy platinum look in just 1 wash with the Provoke GO ICY Platinum effect Shampoo
- Our most intensive formulation yet, with triple toning technology to cool down warmer brassy tones for an extra light colour
- This advanced formula is also enriched with Keratin to deeply hydrate, leaving your hair beautifully healthy and shiny
- Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with PROVOKE GO ICY Platinum Effect Conditioner
- For best results use with PROVOKE GO ICY Conditioner
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