- PROLONG YOUR HAIR COLOUR & ADD SHINE WITH PROVOKE PURPLE COLOUR CARE SHAMPOO FROM THE #1 PURPLE BRAND IN THE UK
- WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair. Prolongs colour and creates vibrant, dazzling shine for visibly brighter hair after just one wash
- HOW DOES THE PURPLE MAGIC WORK? Formulated with anti-oxidants and optical brighteners, this shampoo protects against environmental pollution to safeguard your colour and boost shine, resulting in healthy hair that feels fresh and rejuvenated
- MAXIMISE RESULTS Use everyday and every other wash combine with our Brightening Shampoo & Intensive Conditioner for maximum results
- OTHER KEY FEATURES from the original purple brand
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