- OUAI MEDIUM SHAMPOO. Need a glow up? This hydrating shampoo nourishes, strengthens and adds shine. Hair is left silky and flirty so you can update that profile pic.
- HAIR CARE THAT SLAYS ALL DAY. Made with babassu and coconut oils to nourish, keratin to strengthen and kumquat extract for extra shine. Wet hair, lather up and rinse clean. Follow up with OUAI Medium Conditioner for hydrated, smooth hair.
- OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
- INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
- FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
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