- OUAI FINE SHAMPOO. Tired of saying “I’m fine”? Us too. This shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It’s the ‘pick me up’ your hair has been waiting for.
- GET THE BODY YOU’VE ALWAYS WANTED. Strengthening keratin, nourishing biotin and moisturizing chia seed turn the volume up on fine hair. Wet hair, lather up and rinse clean. Follow up with OUAI Fine Conditioner for healthy, luscious hair.
- OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
- INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
- FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed
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