- OUAI AIR DRY FOAM. Get perfect air-dried waves without extra styling, braids, clips or buns. The lightweight foam is made with protein extracts to help condition and protect. You’ll be left with soft, touchable hair that’s never crunchy.
- YOUR NEW GO-TO. Getting beachy waves has never been easier. Massage the foam into damp hair, then scrunch upwards. Your hair will dry in the shape of soft, smooth waves free from frizz.
- OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
- INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
- FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
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