- PURPOSE: Helps quench drier than dry ends. Rich, instantly absorbed formula for a brilliant shine and silky finish minus the residue.
- SUITABILITY: All hair types.
- HOW TO USE: Squeeze one pipette's worth of Hair Elixir into palms, rub together then gently stroke through damp or dry hair in a downwards motion. Concentrate on mids and ends.
- ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. Our promise is to improve the sustainability of our business and put the environment at the heart of everything we do.
- OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world.
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