- A sulfate-free purple toning shampoo that instantly removes yellow tones from blonde hair and suitable for vegans
- The formulation contains Opti-PLEX technology that makes hair 90 percent stronger
- For blonde hair that needs cleanning, refreshing and strength restoring back to natural virgin hair condition
- Specialised hairguard complex targets hair cuticles and seals them shut in just one wash
- 24 hour fragrance fuse technology means each strand of hair is enveloped in a fragrance infusion lasting 24 hours
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