- NOW for application on wet or dry hair
- Provides 72-hour frizz protection
- Resists 90% humidity
- Heat protection up to 220°C
- Safe for colour-treated hair
- Vegan friendly formula
- Bottle and pump are made from 45% recycled plastic and there is 50% less plastic used*(*Vs. prior serum packaging)
- Bottle and box are widely recyclable
- Any reviews prior to June 2022 are for the discontinued extra strength serum
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