- EASY CREAM FORMULA: Non-drip formula promotes easy application of your brown permanent hair dye, delivering perfectly even, 100% grey coverage and beautiful colour to your hair.
- PROTECT, REBUILD & RESTORE: This natural brown hair dye is a retail colourant first, protecting against damage and breakage while it colours.
- AMINOFIX TECHNOLOGY: Unique bond reconstructor treatment uses synthetic beeswax and corn proteins to effectively rebuild the hair’s natural structure.
- NOURISHES HAIR & SCALP: Nourishing, sulphate-free brown hair dye rebuilds hair’s natural structure and replenishes moisture during treatment.
- INCLUDES CONDITIONER: PurePlex Conditioner locks in colour and leaves hair strong, supple and beautifully radiant.
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