- Repeated washing, sun exposure and pollution can make coloured hair more sensitive. With time colour fades, losing its shine and intensity
- New creamier formula which is easier to rinse out
- L'Oréal Laboratories have created a formula which acts on 3 Dimensions of colour - Intensity, Luminosity, Reflection
- Proven Results
- Intense, radiant colour: 80 Percentage of colour radiance maintained after 28 washes
- Item display volume: 700.0 milliliters
- Hair type: color treated
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