- CARE FOR LIGHT HAIR: Purple Reign is a purple shampoo that banishes brassy, yellow and orange tones whilst hydrating the hair to leave any blonde, silver or grey hair looking brighter, fresher and rejuvinated.
- FOR BLONDE, GREY OR SILVER HAIR: This shampoo gently cleanses any blonde, silver or grey tones, whether they're dyed, natural or highlighted. It also helps to brighten and tone the hair making it look less brassy and warm toned.
- PLANT POWER TO RESCUE: Purple Reign shampoo is carefully curated with 97% natural ingredients to gently cleanse and tone the hair. Glycerine softens and smooths the hair whilst helping to retain its moisture, alongside blueberries and blackcurrant to hydrate the hair and keep it looking and feeling healthy. Lastly the violet pigments balance out the brassy tones in the hair and colour correcting and neutralising any unwanted, warm tones.
- 97% NATURAL INGREDIENTS: We use safe, ethical formulas - beauty shouldn't come at the price of the planet. Noughty uses responsibly sourced ingredients and sustainable packaging to preserve natural resources wherever possible with the aim of a more planet positive future.
- NO NASTIES IN HERE! You'll find no silicones, parabens, petrochemicals or sulphates in any Noughty products. Proud to have cruelty free, vegan products and no nasties – just luscious looking locks every day!
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