- OUAI THICK SHAMPOO. Been dreading this all week? This rich, moisturizing shampoo strengthens and calms thick, dry hair while fighting frizz and smoothing every strand. So cancel that blowout appointment, you won't need it.
- HAIR CARE THAT SLAYS ALL DAY. Made with keratin, marshmallow root, shea butter and avocado oil to fight frizz from the start. Wet hair, lather up and rinse clean. Follow up with OUAI Thick Conditioner. Moisture all the OUAI up.
- OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
- INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
- FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly — no glam squad needed.
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